Category: Uncategorized

SEO Tips For HVAC Contractors

HVAC SEO is extremely competitive. When it comes to beating your competition online, you need to be as strategic as possible with your search marketing. Lets be honest, most HVAC companies have a website, a Google maps listing and maybe a Facebook page with little to no activity, and not much else. While this is […]

Tracking Google My Business Traffic Data

We all know that Google My Business is used to improve your company's local search presence and attracting new customers via reviews, photos, company information and much more. We can all agree these are very important, but how do you know if this is attracting more customers to your website? Learn how to start tracking your company's Google My Business traffic data and see how much of an impact it has! (more…)

Improve Your Organic Click Through Rate – How I Increased CTR Over 200%

Click Through Rate - Mark ScheetsOver the past year or so, I have noticed a trend with the sites that I work on, and a common theme with these sites is that they all rank fairly well (first page) organically, but have a very low click through rate. I have been doing a great deal of reading lately about how to improve organic click through rates and have learned that in order to improve organic click through rate, you need to write more user engaging titles and descriptions. I decided to test a single page of one of the sites I have been working on lately and here are some of the steps I took and the results I found. (more…)

Google My Business Expedited Verification

Google My Business Expedited Verification - markscheets.comOne of the biggest issues that those in local seo face is waiting for the verification post card and code to get a Google My Business listing verified.  With Google's expedited verification this is not necessary I have been working with one client for a while now, and my team and I were having a hard time getting the postcard out and getting the code back. I made multiple calls to the Google My Business support team and even went as far as reaching out to the Google My Business twitter account (@googlemybiz), to no avail. (more…)

Google My Business Expedited Verification

Google My Business Expedited Verification - markscheets.comOne of the biggest issues that those in local seo face is waiting for the verification post card and code to get a Google My Business listing verified.  With Google's expedited verification this is not necessary I have been working with one client for a while now, and my team and I were having a hard time getting the postcard out and getting the code back. I made multiple calls to the Google My Business support team and even went as far as reaching out to the Google My Business twitter account (@googlemybiz), to no avail. (more…)